To understand how audiences themselves make sense of the San Antonio newspaper sports , subjective methodology that can uncover idle examples in the news collections individuals develop just as the components that drive those inclinations. This technique puts aside the regular classes frequently depended on by the news business just as scholarly scientists –, such as politics, entertainment, sports, outstanding hispanics etc. We find that members of the public can very effectively articulate the role that San Antonio newspaper sports plays in their lives, and that importance is the key idea for clarifying the choices they settle on in a high-decision media condition. As one examination member let us know, 'Something that influences you and your life. … That's what you read, isn't it?' Specifically, we find that: 1.Relevance is the paramount driver of San Antonio newspaper sports consumption. Individuals discover those accounts most pertinent that influence their own